Building campaigns & strategy

Create campaigns, define stages, and shape strategy in the Strategic Hub.

Create a campaign

Start from blank, a template, or the AI assistant — and name your campaign.

Add stages, choose linear or dynamic routing, and set exit criteria.

Set campaign aim, identity, and alignment before building experiences.

Author narrative, tone, and block blueprints that drive generated content.

Understand runtime badges, activation, deactivation, and pending changes.