How-to guides
Learn by doing — tutorials and frameworks
Longer walkthroughs for campaign strategy, persona sequencing, PPP, and working with the AI agent. For quick reference, browse topic articles.
How-to guide
Use behavioural science to understand your users
Apply drivers, biases, and journey framing before you build a campaign.
~20 min
How-to guide
Your first campaign from zero
End-to-end tutorial: strategy, stages, flow, view, test, and preview.
~35 min
How-to guide
Visual sequencing for different user personas
Use Visual Sequence blocks to personalize paths for distinct audience types.
~25 min
How-to guide
The Profiling, Persuasion and Pitch framework
Deep dive into PPP: persona modeling, persuasor traits, and pitch bindings.
~30 min
How-to guide
Build campaigns using the AI Agent
Work with the embedded assistant and agent roles to generate campaign assets.
~20 min
How-to guide
Journey messages and orchestration UX copy
Write stage-level messaging that aligns with dynamic routing and user state.
~15 min