How-to guide
Use behavioural science to understand your users
Apply drivers, biases, and journey framing before you build a campaign.
Estimated 20 minute readUpdated 2026-09-19
Why this matters
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Framework overview
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Pillar 1
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Pillar 2
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Pillar 3
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Apply it in AuraGo
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Additional resources
- Related Strategic Hub article.
- Related PPP topic article.
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